Organizational leaders often see culture change as essential, and seek to implement initiatives to transform their organizations. Yet, more often than not, the results of their efforts fall short. A great culture should meet three criteria: true, valued and different. The first two are easier to achieve than the last. This presentation will discuss the 5 key reasons why cultural change efforts go astray, and how to avoid them. With a combination of in-depth research and comedic examples from real-world companies, attendees will walk away with actionable tools to help transform their culture without failure.
Learn how to transform culture from the middle-out.
Learn how transformation is influenced by behaviors.
Learn how to discover and capitalize on your organization's natural leaders of change.
Andrea's 22-year, field-tested background provides unique, applicable approaches to creating more customer-centric organizations. A 4-time ADDY® award-winner, she began her career at a tech startup, and led the strategic marketing and sales efforts at two global Fortune 5000 manufacturers. Andrea is CEO of Prag'madik, a Customer-Centric Operations Consultancy.
"Why Culture Change Initiatives Fail (and How to Avoid It)"
Wednesday, July 17th | 3:30PM - 4:30PM | Capitol Ballroom A