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PreCon 2023

Tuesday, August 15th, 2023

Hosted at StartingBlock Madison

821 E Washington Ave., Suite 200

Madison, WI 53703


12:30PM: Registration and Networking

1:00PM: Workshop

5:00PM: Tour of Starting Block

5:30PM: Executive Happy Hour & Innovation Showcase

7:00PM: Adjourn

Lead​ing Innovation: Mindset, Skills and Action for New Growth

Facilitate Design Thinking for Innovation

Key Benefits:

  • Become a more transformational leader to help others learn and start new ideas.

  • Help others learn innovation through design thinking.

  • Make your meetings more engaging through design thinking facilitation.

  • Join a collaborative experience to design an innovation program you can use.

  • Leave with a collection of resources you can use in your organization.

  • Gain small and simple techniques to apply design thinking for innovation on a regular basis.



Leading innovation with your team is new, different, meaningful, necessary across the organization, and extremely challenging. This is why we need to spend time learning it and prototyping it.


Many people in organizations have not truly learned how to innovate or help others learn new ways. This is why leading innovation can be a great challenge…since people are new to it and haven’t had a significant learning experience to help them. Many have a history as a part of a culture of execution and not a culture of innovation which is also required now. The age of acceleration we are living in requires innovation and to do new things in new ways to grow. This leadership workshop is designed to help you lead more human-centered, interactive and engaging meetings, workshops, and group sessions that help generate ideas and innovation. In this hands-on collaborative experience, you will participate in creative activities and learn how to use techniques and tools to confidently and actively facilitate others in design thinking and innovation projects. Learn, co-create, and enjoy design thinking with others in this inspiring human-centered half-day workshop. Become part of the Innovation Ecosystem.


After the Workshop:

Access to our online workshops and guides to help you use our innovation leadership and facilitation techniques and activities in your work.


Your Trainer
Darin Eich Innovation Training

Dr. Darin Eich


Dr. Darin Eich is the founder of and author of Innovation Step-by-Step: How to Create & Develop Ideas for your Challenge and Root Down & Branch Out: Best Practices for Leadership Development Programs. He is a widely sought after design thinking expert, innovation workshop leader and keynote speaker as the CEO of Innovation Learning. Darin is known for making innovation fun, simple, and contagious to pass on. Darin has helped over 100 organizations from Silicon Valley to Boston to Singapore and Berlin with their culture of innovation. Darin designs and facilitates programs used by over 1 million people that have been featured in USA TODAY and offered dozens of times by the University of Wisconsin and Dartmouth College. He started in design thinking more than 10 years ago as the president of BrainReactions where he led projects for clients like P&G and the United Nations.   


The "Leading Innovation: Mindset, Skills & Action for New Growth" workshop you facilitated as part of CultureCon was amazing! Thank you for generously sharing your insights, expertise and valuable resources. I especially appreciate the gift you have for creating an environment where participants can learn from you and each other, are challenged to try new (and sometimes uncomfortable) activities in a safe space and have fun all at the same time. I'm excited about the foundational design thinking facilitation skills I learned at your workshop and am eager to leverage these skills to create positive change. The best part of the workshop is that it never really ended. You continue to serve as a mentor with the Innovation Training newsletters you send and the insightful LinkedIn post. Thank you so very much!

- Michelle Spehr, Health and Wellness Consultant

Thank you Darin for teaching state of the art techniques on how to lead interactive workshops/talks! I used some of the techniques -- breakout rooms, music and mural whiteboard -- during a talk I gave recently and the session turned out great! And I received an encouraging feedback from the host of the event: You have much gravitas as a speaker, and you have definitely inspired the organization this evening. Thank you for sharing your vision!

- Selamawit Zewdie, Ph.D.

Innovation Showcase

Innovation Showcase

Network with executives from across the county and hear short presentations from innovative companies who are developing products and services that are driving the future of work.

Check back soon for more presenters!

Rob Catalano NB.png

Rob Catalano

Chief Engagement Officer, WorkTango Inc.

  • LinkedIn - Black Circle

WorkTango offers employees a voice and leaders actionable insight. Using data science and natural language processing, we help deliver real-time insights to HR, executives and even leaders on any initiative that requires employee feedback, and help companies measure employee engagement. The results are higher engagement and better people decisions.

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