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Madison, WI  53703

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CultureCon 2019


Presentation Description:

As trust in media, government and other institution erodes, people are turning to a relationship that feels much closer to them, where they stand a chance of having some influence: the relationship with their employer. Fifty-eight percent of employees globally say they look to their employer to be a trustworthy source of information about contentious societal issues.[1] More than three-quarters (76%) of employees want CEOs to respond to and take the lead on change instead of waiting for government to impose it. And 74% say that in a job search it’s a deal breaker for them if their employer doesn’t enable them to have a voice in key decisions and offer a culture that is values-driven and inclusive. Join me in a dialogue about the new employer mandate and how we’re seeing best practice clients act on these new employee sentiments.


[1. Edelman 2019 Global Trust Barometer]

Three Takeaways:

Business is now the most trusted institution globally. There is a new mandate for employers to lead societal change. Employees are demanding ability to co-create ("hack") for solutions both inside the organization and towards societal change.



Cydney Roach is the EVP, US lead for Edelman's Employee Experience practice. She has 20 years of experiencing helping create value for Fortune 500 clients by focusing on the people dimension of business transformation. She has worked with Simon Sinek to help clients define and activate their purpose-led cultures. Her client roster includes: Microsoft, Skype, Johnson & Johnson, Merck, Bristol-Myers Squibb, Prudential and Mattel. Prior to Edelman, Cydney was a leader in EY's People Advisory Services and the global lead for their Culture Transformation practice.

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Cydney Roach

EVP, Edelman Employee Experience

"TRUST AT WORK: The New Employer/Employee Contract"

Wednesday, July 17th | 3:30PM - 4:30PM | Madison / Wisconsin Ballroom


(+) Employee Engagement

(+) Recruiting for Culture