The intersection between diversity, inclusion, product, and employer brand has dramatically accelerated in the past three years. Emily Goodson, a startup advisor specializing in Series A and B companies, will be joined in this session by Katharyn White, a global marketing leader at Google, to discuss and present real-world examples of branding done right, and a few that have gone awry.
After this session, you'll know:
The relationship between company and the employer brand, and how HR and Marketing leaders should partner to have a cohesive message.
Action steps for leaders to take for auditing and owning their company’s approach.
Real-life examples of companies taking a stand on DEI and other societal issues - both in productive and performative ways.
With years of experience building workplaces as well as her own self-concept following a brain injury, Emily helps others overcome limitations and find hidden value in their experiences. After experiencing a childhood brain injury at age eight, Emily was partially paralyzed on the left side of her body. As an adult, she has always been committed to helping others succeed. First as a high school teacher and career coach, then eventually as a Head of People in fast-growing startups. She now helps others reach their full potential in her work as a speaker, advisor, and writer. Emily was recognized as a Rising Star female business owner in 2020. Her expertise has been featured by American Express, Culture Amp, Lattice, Monster.com, and others. She is a published LA Times writer, served as an entrepreneur-in-residence to one of Verizon’s Forward for Good startup accelerators, and is an adjunct faculty member at George Mason University.