This interactive session will challenge attendees to consider how the intersection between diversity, inclusion, product, and employer brand has dramatically accelerated in the past three years. Emily Goodson, a startup advisor specializing in Series A and B companies, will be joined in this session by Katharyn White, a global marketing leader at IBM, to discuss and present real-world examples of branding done right and gone awry. Participants will leave this session with an understanding of the relationship between company and the employer brand, as well as some action steps to take for auditing and owning their company’s approach.
After this session, you'll know:
Company brand and employer brand are synonymous. HR and Marketing leaders need to partner to have a cohesive message.
The role of the CEO has changed in recent years. Here are some action steps to take to make sure you are up to date.
Attendees will walk away with real-life examples of companies taking a stand on DEI and other societal issues - both in productive and performative ways.
With years of experience building workplaces as well as her own self-concept following a brain injury, Emily helps others overcome limitations and find hidden value in their experiences. After experiencing a childhood brain injury at age eight, Emily was partially paralyzed on the left side of her body. As an adult, she has always been committed to helping others succeed. First as a high school teacher and career coach, then eventually as a Head of People in fast-growing startups. She now helps others reach their full potential in her work as a speaker, advisor, and writer. Emily was recognized as a Rising Star female business owner in 2020. Her expertise has been featured by American Express, Culture Amp, Lattice, Monster.com, and others. She is a published LA Times writer, served as an entrepreneur-in-residence to one of Verizon’s Forward for Good startup accelerators, and is an adjunct faculty member at George Mason University.