CultureCon LLC

311 North Hancock Street

Madison, WI  53703

Tel: (608) 291-5055

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CultureCon 2019


Presentation Description:

Our world is perpetually changing, uncertain, and complex-- It's called "permanent whitewater." Leaders never step in the same river twice. The changing dynamics create unexpected undercurrents, and new obstacles appear without warning-- most below the surface.

To succeed in permanent whitewater requires adapting to unexpected conditions-from detecting, interpreting, and acting upon the new information. Every employee must become a sensor.

This talk will prepare you and your team to thrive in permanent whitewater. Develop a new mindset and behaviors- turn your employees into agents of change.

Three Takeaways:

  1. Leadership is a mindset, not a title. Everyone in an organization has the ability and responsibility to lead.

  2. How to turn employees into sensors that can detect opportunities for both improvement and growth.

  3. Successful leaders are wise, helpful, and lead with questions--they promote a culture of abundance, not scarcity.



Gustavo is a change instigator with over 20 years advising leaders and teams from Fortune 500 and startups across multiple industries. His positive change approach helps organizations become more innovative and experiment with new ways of working.

Gustavo is a prolific author, workshop facilitator, and speaker. His book Stretch for Change has been selected as a Soundview Best Business Book for 2018.

Prior to Liberationist, Gustavo was EVP Leo Burnett Chicago, CEO Euro RSCG New York and Argentina among other executive positions in the innovation and marketing world.

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Gustavo Razzetti

CEO & Founder, Liberationist - Change Leadership

"Leading Your Team In Permanent Whitewater"

Wednesday, July 17th | 2:15PM - 3:15PM | Capitol Ballroom A

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