At the intersection of business x culture = people. This talk examines the underlying values and cultural
norms historically driving the marketplace, identifies the resulting tension for employees, explores the
systemic changes and ‘new wave leadership’ needed to create new pathways through a both/and
approach that unleashes the potential of every employee and subsequently the brand, where both
Find out how Reebok, the irreverent sports culture brand, is approaching culture transformation as they
live out their philosophy, life is not a spectator sport. In this heartfelt, soul stirring, and inspirational
storytelling of the Reebok journey, you will experience the strength, empathy, authenticity, and
vulnerable leadership of its architect, love scholar practitioner, Jasmine Bellamy. Be inspired by her
redemptive imagination and bold mission to joyfully disrupt the status quo in the marketplace by
cultivating a new system built on love, not fear.
In this session, you will:
Learn the tools and techniques of being a "joyful disruptor."
Receive a framework for leading with LOVE to enact change within your organization.
Use Reebok's story as inspiration for your own org-wide cultural transformation journey.
Jasmine Bellamy is a love practitioner, visionary strategist, and joyful disruptor who is a catalyst for business and culture transformation. A retail veteran, Jasmine is the Vice President of Merchandising, Planning, & Allocation at Reebok and the Head of Community & Culture. She is the creator and co-facilitator of Courageous Conversations, a communal practice for intercultural formation that engages issues of Diversity, Equity, Inclusion, and Belonging and inspires transformation, which places her among Sports Illustrated’s Top 100 Influential Black Women in Sports.
Jasmine earned a BS in Marketing Management from Syracuse University, Master of Business Administration from Fordham University, and Master of Arts in Theology from Fuller Seminary. In Fall 2023 she will embark on a new journey pursuing a Doctorate in Global Leadership focusing on the Redemptive Imagination of the Marketplace.