Breakout Session


August 10th at 3:30PM CST in Senate Room

Managing Director of Organization + Culture at

Forget Company Values - It’s Time for Action Principles

by Kit Krugman (She/Her)


Presentation Description

Most companies spend inordinate amounts of time and energy defining their values, only for them to end up living on a wall or in a document that often contradicts how an organization is being experienced by its employees. As we’ve worked with clients across sectors from on-profit to tech leaders, we’ve begun advocating for abolishing values entirely and instead, defining “action principles” the principles that guide behavior at the organization. Join Kit Krugman, Managing Director of co:collective’s Org + Culture practice in exploring why values are a thing of the past and exploring how you can create the principles that actually drive action in your organization.

Three Takeaways:

  1. Why you should reconsider having company values.

  2. How to rethink company values to drive more action.

  3. How to translate principles into a behaviors in a systematic way.


Speaker Bio:

Kit Holds an M.A. in Organizational Psychology & Change Leadership from Columbia University. Kit founded and now leads the Organization & Culture Design practice at co:collective, a creative and strategic transformation consultancy. 


As Managing Director, she has led transformation initiatives from big companies to big causes: she has worked with fast-growing start ups, leading technology giants like IBM, LinkedIn, and Microsoft, and social justice and gender equity nonprofits like the Lower East Side Girls Club and WIN: Women in Innovation. 


Kit is a frequent speaker and writer on topics of future-facing organization design and transformation. She has been published in Quartz, INC, Fast Company, and the Huffington Post and spoken at DisruptHR, Talent 2030, and Adobe’s 99U on numerous topics and can share insights related to new organizational models and building a culture of innovation and diversity, equity, and inclusion in the workplace.