For the first time on record, open positions have surpassed the unemployment line, meaning there are more jobs available than applicants to fill them. We’re officially in a candidate-driven market. To win the war on talent, you need to start thinking like a Marketer. You’ll need to invest in your employer brand, differentiate your benefits offerings, and take a creative, data-driven approach to your recruiting efforts.
Join Morgan Chaney, Head of Marketing and Culture Committee Chair at Blueboard, for a practical overview of tips and tools that you can borrow from the marketing department to better position your company for recruiting and retaining top talent.
Review trends across the recruiting landscape and the tools candidates are using to form opinions about your brand.
Understand the impact of a positive employer brand, and best practices for improving your own through company review sites and social media.
Discuss opportunities to better position and innovate your benefits offerings as a tool for competitive differentiation.
(BONUS) Learn how to turn internal content into compelling culture stories.
(BONUS) Discover new, lightweight design and analytics tools native to marketers that can be utilized by your own Talent and Recruiting team to streamline your recruiting efforts.
Morgan Chaney is Director of Marketing and Culture Committee Lead at Blueboard, an experiential employee rewards platform for the modern workplace. She is a seasoned professional speaker and employee recognition thought leader, hosting Blueboard’s monthly webinars and presenting across a variety of industry conferences and professional meetups including HR Redefined, HR Transform, DisruptHR, and CalHR Conference. As a leader of the Blueboard Culture Committee, Morgan focuses her attention on crafting a more meaningful candidate experience. Her current projects center around building a powerful employer brand as a tool for attracting top talent, creating a memorable candidate journey, and setting up “Newboarders” for success through streamlined onboarding efforts.
Living Blueboard’s mission around adventure and exploration, outside of the office you’ll find Morgan photographing wildlife, practicando su español, or teaching yoga. Connect with Morgan on LinkedIn at https://www.linkedin.com/in/morganchaney.
Director of Marketing and Culture Committee Lead, Blueboard
"Think Like a Marketer, Your Employer Brand Depends on It"
Wednesday, July 17th | 2:15PM - 3:15PM | Capitol Ballroom B