Tuesday, June 8th, 2021

PreCon 2021

Hosted at StartingBlock Madison

821 E Washington Ave., Suite 200

Madison, WI 53703


12:30PM - 1:00PM: Registration and Networking

1:00PM - 5:00PM: Workshop

5:00PM - 5:30PM: Happy Hour

5:30PM - 6:15PM: StartingBlock "Startup Showcase"

6:15PM - 7PM: Tour of StartingBlock & Happy Hour

PreCon Workshop.

Leading Innovation: Mindset, Skills & Action for New Growth

Facilitate Design Thinking for Innovation

**This workshop is intended for executives and high-potential leaders**

Key Benefits:

  • Become a more transformational leader to help others learn and start new ideas.

  • Help others learn innovation through design thinking.

  • Make your meetings more engaging through design thinking facilitation.

  • Join a collaborative experience to design an innovation program you can use.

  • Leave with a collection of resources you can use in your organization.

  • Gain small and simple techniques to apply design thinking for innovation on a regular basis.



Leading innovation with your team is new, different, meaningful, necessary across the organization, and extremely challenging. This is why we need to spend time learning it and prototyping it.


Many people in organizations have not truly learned how to innovate or help others learn new ways. This is why leading innovation can be a great challenge…since people are new to it and haven’t had a significant learning experience to help them. Many have a history as a part of a culture of execution and not a culture of innovation which is also required now. The age of acceleration we are living in requires innovation and to do new things in new ways to grow. This leadership workshop is designed to help you lead more human-centered, interactive and engaging meetings, workshops, and group sessions that help generate ideas and innovation. In this hands-on collaborative experience, you will participate in creative activities and learn how to use techniques and tools to confidently and actively facilitate others in design thinking and innovation projects. Learn, co-create, and enjoy design thinking with others in this inspiring human-centered half-day workshop. Become part of the Innovation Ecosystem.


After the Workshop:

Access to our online workshops and guides to help you use our innovation leadership and facilitation techniques and activities in your work.


Darin Eich Innovation Training

Dr. Darin Eich



Dr. Darin Eich is the founder of InnovationTraining.org and author of Innovation Step-by-Step: How to Create & Develop Ideas for your Challenge and Root Down & Branch Out: Best Practices for Leadership Development Programs. He is a widely sought after design thinking expert, innovation workshop leader and keynote speaker as the CEO of Innovation Learning. Darin is known for making innovation fun, simple, and contagious to pass on. Darin has helped over 100 organizations from Silicon Valley to Boston to Singapore and Berlin with their culture of innovation. Darin designs and facilitates programs used by over 1 million people that have been featured in USA TODAY and offered dozens of times by the University of Wisconsin and Dartmouth College. He started in design thinking more than 10 years ago as the president of BrainReactions where he led projects for clients like P&G and the United Nations.   


The "Leading Innovation: Mindset, Skills & Action for New Growth" workshop you facilitated as part of CultureCon 2019 in Madison Wisconsin was amazing! Thank you for generously sharing your insights, expertise and valuable resources. I especially appreciate the gift you have for creating an environment where participants can learn from you and each other, are challenged to try new (and sometimes uncomfortable) activities in a safe space and have fun all at the same time. I'm excited about the foundational design thinking facilitation skills I learned at your workshop and am eager to leverage these skills to create positive change. The best part of the workshop is that it never really ended. You continue to serve as a mentor with the Innovation Training newsletters you send and the insightful LinkedIn post. Thank you so very much!

- Michelle Spehr, Health and Wellness Consultant at BSG


StartingBlock Madison

Hosted by:

StartingBlock Madison seeks to create meaningful intersections that cultivate entrepreneurs, build innovative and growing companies, and drive new ideas into reality. Our 40,000+ SF entrepreneurial hub houses 30-40 of Madison's most promising and innovative startups, plus gener8tor (Wisconsin's nationally ranked accelerator), the Doyenne Group and Bunker Labs.



Attendees can park directly behind the building in the South Livingston Street Garage located at 111 S. Livingston Street, Madison, WI 53703. Full details, including parking rates, can be found here


Startup Showcase.

4 companies. 5 minutes.

Nick Mastronardi, Founder & CEO at POLCO:

POLCO modernizes interaction between citizens and government by offering a social platform that integrates local to national legislation with citizen voting and crowd-sourced political commentary.

Sarah Shaw, Co-Founder at SideKick:

SideKick use artificial intelligence to turn high school internships into in-class projects so students can learn subjects like Algebra or English while working side-by-side with professionals to solve real problems.


Erin Magennis, Founder at CalmLet:

CalmLet is a smart bracelet biofeedback device paired with a community based app thathelps people manage stress and anxiety in the moment.

Joe Pater, CEO Rebate Bus:

Rebate Bus aggregates utility rebate data for both commercial and residential programs. We servethe information to our market partners via our Rebate Bus API. 

CultureCon LLC

311 North Hancock Street

Madison, WI  53703

Tel: (608) 291-5055


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