"What Happens When You Align Culture With Strategy"
Thursday, August 12th, 2021 at 10:15AM (CST)
Traditional leadership doesn’t cut it anymore. Today, business success relies on exponential leadership and everything that embodies — such as openness, engagement, continuous learning, creative problem solving and a growth mindset. Significant achievements are possible when these values are present everywhere from leadership to work culture.
Learn why it's critical to put culture ahead of strategy
Understand how to align strategy with culture to compete on a new level
Learn about the ripple effect of culture on brand, innovation and organizational value
Andrea's 22-year, field-tested background provides unique, applicable approaches to creating more customer-centric organizations. A 4-time ADDY® award-winner, she began her career at a tech startup and led the strategic marketing and sales efforts at two global manufacturers. Andrea is the CEO of Prag'madik, a Customer-Centric Operations Consultancy and is an outside industry consultant for EY and McKinsey.
Andrea has authored two books and over 200 articles, which have appeared in a variety of global publications. Her second book, "The Customer Mission", released August 2018, discusses an innovative, new approach to building and sustaining a customer-centric organization.
In addition to writing, consulting and coaching, Andrea speaks to leaders and industry organizations around the world on customer-centricity, employee engagement and differentiation. Contact Andrea to access information on her books, workshops, seminars, keynote speeches or consulting.