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(+) Culture & Company Brand

(+) Setting Vision, Mission and Values


Andrea Olson

CEO at Pragmadik

"What Happens When You Align Culture With Strategy"

Thursday, August 12th, 2021 at 10:15AM (CST)

Presentation Description:

Traditional leadership doesn’t cut it anymore. Today, business success relies on exponential leadership and everything that embodies — such as openness, engagement, continuous learning, creative problem solving and a growth mindset. Significant achievements are possible when these values are present everywhere from leadership to work culture.

Three Takeaways:

  1. Learn why it's critical to put culture ahead of strategy

  2. Understand how to align strategy with culture to compete on a new level

  3. Learn about the ripple effect of culture on brand, innovation and organizational value



Andrea's 22-year, field-tested background provides unique, applicable approaches to creating more customer-centric organizations. A 4-time ADDY® award-winner, she began her career at a tech startup and led the strategic marketing and sales efforts at two global manufacturers. Andrea is the CEO of Prag'madik, a Customer-Centric Operations Consultancy and is an outside industry consultant for EY and McKinsey.

Andrea has authored two books and over 200 articles, which have appeared in a variety of global publications. Her second book, "The Customer Mission", released August 2018, discusses an innovative, new approach to building and sustaining a customer-centric organization.

In addition to writing, consulting and coaching, Andrea speaks to leaders and industry organizations around the world on customer-centricity, employee engagement and differentiation. Contact Andrea to access information on her books, workshops, seminars, keynote speeches or consulting.

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