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Breakout Presentation

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Presentation Details

In 2020, Reebok made commitments to United Against Racism (UAR) and embarked on a transformational journey. Reebok used the UAR infrastructure to unleash the potential of every employee, and consequently the brand. In this heartfelt, soul stirring, and inspirational storytelling of the Reebok journey, you will experience the strength, empathy, authenticity, and vulnerable leadership of its architect, and creator & co-facilitator of Courageous Conversations, Jasmine Bellamy.

After this session, you'll:

  1. Understand the Courageous Conversations platform and how Reebok leaned into the tension that often keeps people apart.

  2. Learn more about the twenty-five Courageous Conversations that transformed Reebok’s culture.

  3. Disrupt the status quo in the marketplace by putting love into practice to cultivate meaningful and lasting change.


Speaker Bio:

Jasmine Bellamy is a love practitioner, visionary strategist, and joyful disruptor who is a catalyst for business and culture transformation. A retail veteran, Jasmine is the Vice President of Merchandising, Planning, & Allocation at Reebok and the Head of Reebok Culture. She is the creator and co-facilitator of Courageous Conversations, a platform that engages issues of Diversity, Equity, and inclusion and inspires transformation in community, which places her among Sports Illustrated’s Top 100 Influential Black Women in Sports.


Jasmine earned a BS in Marketing Management from Syracuse University, Master of Business Administration from Fordham University, and Master of Arts in Theology from Fuller Seminary. In Fall 2023 she will embark on a new journey pursuing a Doctorate in Global Leadership focusing on the Redemptive Imagination of the Marketplace. 

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