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Breakout Presentation

Mark Cruth CultureCon.jpg

Presentation Details

Here’s a fact…only 13% of teams are healthy and the root cause has everything to do with how we communicate with them. Healthy teams know who they are and why they exist, and it’s leaderships role to help build this understanding. The reality is most teams struggle to answer questions like…

  • Why is our work important?

  • Who are we helping?

  • What’s the impact we’re making?

What if we told you it was possible to connect these dots and cement a shared understanding using a simple story? Let’s talk about the power of storytelling and the massive impact it has on team health. You’ll learn the necessary techniques to not just communicate better with your teams, but motivate and inspire them to own their purpose!

After this session, you'll:

  1. Understand why aligning on team purpose is closely tied to team health.

  2. Learn why stories are a fundamental part of the way we communicate as humans (including the science of storytelling).

  3. Practice and refine your storytelling skills in a safe environment so that you are ready to invoke change when you return to your teams.


Speaker Bio:

Focused on practice over theory, Mark is a pragmatic modern work designer and coach. With over a decade of experience experimenting with teamwork practices at places like Boeing, Nordstrom, Charles Schwab, and Rocket Mortgage, Mark's mission is to inject modern ways of working, a transformation mindset, and the power of expert storytelling into everything he does.


Today Mark works as the Principle Modern Work Coach for Atlassian, a company focused on unleashing the potential of every team! Mark spends his days coaching both Atlassian and customer teams on new ways of working, then sharing what he's learned at events around the world!

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