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Keynote Presentation

Orlando Ashford CultureCon.jpg

Presentation Details

We all know that a strong and healthy company culture drives business results. But how do you bring together distinct cultures and operating models under the same company umbrella? With more than 18,000 employees around the globe, Fanatics is building the leading global digital sports platform. This comes with empowering each of its businesses - Fanatics Commerce, Fanatics Collectibles and Fanatics Betting & Gaming - to operate independently to achieve their respective results. But what does this mean from a cultural perspective? How do you ensure at the end of the day that everyone feels part of "One Fanatics?" 


From creating innovative new programming across the enterprise to leaning into human resources for brand building, hear from Fanatics Chief People Officer Orlando Ashford about how Fanatics is focused on transforming its culture so that 1+1+1=6.

After this session, you'll know how to:

  1. Identify opportunities that drive cultural transformation and align with business objectives.

  2. Get buy-in from key stakeholders across a global organization to kickstart new initiatives.  

  3. Set goals and evaluate success. 


Speaker Bio:

As Chief People Officer of Fanatics, Orlando manages global human resources for the company and directly oversees the HR team within Fanatics Holdings. He works closely with the three distinct businesses across Fanatics’ digital sports platform - Commerce, Collectibles and Betting & Gaming, and oversees culture, talent development, corporate communications, corporate social responsibility, total rewards, and HR infrastructure, strategy, policies, and operations. In addition to his role as CPO, Orlando has a focus on expanding and advancing efforts across Fanatics’ principles of IDEA (Inclusion, Diversity, Equality, Advocacy) as well as energizing philanthropic initiatives throughout the global workforce, including oversight of the Fanatics Foundation. 


Prior to joining Fanatics, Orlando was a Strategic Advisor to Sycamore Partners, a private equity company specializing in retail and consumer investment, where he served as a thought leader, confidant, and coach to senior executives on human capital and business issues with the Board, C-suite, and HR functions. Orlando has held senior level HR roles with several Fortune 500 companies, including Marsh & McLennan Companies, The Coca-Cola Company, and Motorola, Inc., and previously served as President of the Holland America Cruise Line.


In addition to his role at Fanatics, Orlando serves on the Board of Directors of Make-A-Wish America and Perrigo (NYSE: PRGO). He also serves as Chairman of Perrigo.  

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