"Action Frameworks for Winning Executive Support and Buy-In for Your Culture Program"

---

Culture teams face a tough challenge: turning an often abstract, misunderstood idea into a business priority that leaders will fund. This session equips you with proven frameworks, hands-on exercises, and practical mindsets to reshape how executives perceive culture work. You will learn to position the culture team as organized, forward thinking, and laser-focused on measurable business outcomes—so every conversation with senior stakeholders builds lasting buy-in and enthusiasm. The guidance is equally valuable for a Chief People Officer or an HR generalist charged with running culture initiatives.

​​

Through this session, you'll know how to:​​

1. Plan with confidence: Map an annual slate of culture initiatives that deliver clear returns on every dollar spent.

2. Translate culture into business language: Engage executives who are new to culture concepts and turn them into active allies.

3. Keep leaders in the loop: Use a simple one-page visual dashboard to update stakeholders on progress and secure ongoing support.

​

Speaker Bio:

Pete Savage is the CEO of CultureShape, a company that helps CEOs, Chief People Officers, and HR leaders organize and execute high-impact, tangible culture programs. Pete, a 25-year veteran of the marketing industry, brings an agency approach to culture. So that people and culture leaders can finally enjoy the same level of strategic planning support and professional client service that marketing professionals have enjoyed for the past hundred years. As a sough-after consultant to CEOs and CMOs, Pete has conceived and delivered successful marketing strategies and campaigns for companies like 3M, HP, Motorola, as well as scores of medium-sized companies throughout North America. Today he helps people and culture leaders plan and execute culture campaigns with the same level of quality and sophistication that the best marketers use today.

​

When teaching or educating clients, Pete's approach is to articulate and promote the business fundamentals that underpin any people and culture strategy, in order to establish a strong platform for communication, stakeholder buy-in, and program scale. He delivers these teachable concepts and frameworks for thinking and executing through his company, CultureShape and through his newly released book, The Culture Wheel Playbook.