Telecasting Your Culture: Why Company Event Videos Matter More Than You Think
- 6 days ago
- 4 min read
Written by Curtis Gilbert, Executive Producer and Co-Founder at p3 mediaworks
If company culture has the power to make or break any organization, company event videos can be one of the most powerful tools for change agents and champions of culture.
Seizing the Moments of Momentum
There is a specific kind of energy that exists when an entire organization gathers in one room. It is palpable. It is rare. And it may just be the single greatest opportunity you have to rally the entire company around a clear vision of the company culture.
An internal event is a rich environment for inspiration. It is the one moment where the people who make it all happen are physically present, disconnected from their daily grind, and open to connection. Think of it like you are gathering your entire company into a movie theater. What story do you want to tell them? What message do you want them to hear?
The company event creates a unique opening to communicate the message of your culture and deliver strategic messaging that sticks. If you can deliver a clear narrative that is memorable, you can cement the essence of your culture in the minds of everyone in attendance and send them off with a greater drive and focus.
Company Event Videos: Story is Remembered
Storytelling strikes a chord that lasts because it is inherently emotional, and emotion is the key to making something memorable. And stories can be chosen and created to demonstrate what the culture looks like in action; the desired attitudes, behaviors, shared visions and shared goals.
Video has the unique ability to be both strategic and emotional on a grand scale. Both the message and the tone can be designed to resonate with your people. And the event creates a captive audience of the entire company.
But the true power lies in who tells the story. The key is to look within your own ranks and tell these stories through your existing employees. The stories of individual employees who are doing the work relate deeply with your audience because they are the audience. And this offers a distinct strategic advantage: you get to choose the heroes. You can select the specific individuals who represent the desired behaviors and attitudes defined by your culture. By "holding them up to the light," you aren't just celebrating them; you are setting the standard.
This is how you turn a meeting into a movement. You don't just deliver a message; you create an experience where employees can identify with the culture because they see it lived out by their peers or in some cases themselves.
Finding the Extra in the Ordinary
Finding the extra in the ordinary" means working with your team in a structured way to identify the people who exemplify your culture. Think of yourself or your team as the Casting Director for your organization. You know the script—the specific values and behaviors you want to reinforce—but you need the right cast to bring it to life. To find them, you can look to managers as the subject matter experts of your workforce. They know where the "extra" is happening.
There are countless ways to bring these stories to life on the big screen, but the key is that by validating these specific contributions and behaviors, you do more than just tell a story. You demonstrate that the organization notices and values the effort and you show everyone what extraordinary looks like.
Maximizing the Momentum
You can use content before, during, and after the event to set the emotional tone and deliver the key messaging over weeks or months.
Set the Tone (Pre-Event): Short pre-event promos can feature actual employees, signaling immediately that this won't be another standard top-down business update. You prime the audience to understand that this event is about them.
Drive the Message (During Event): Employee Profile Videos, Employee Stories and Mission Videos can be used to kickoff the event and also as "commercial breaks" between speakers. These stories serve as the evidence of your culture, reinforcing your strategic message with emotional weight. These videos take the entire program up a notch; from an event to “an experience.”
Sustain the Impact (Post-Event): By creating a dynamic Event Recap Video you can take everyone in attendance back in time to re-experience the emotion and energy of the event. The same video can be used as a tool to "showcase your unique culture" to a broad audience - from current employees to candidates - providing a tool for employee engagement and talent acquisition.
Your next company event is your greatest opportunity to "telecast your culture" and prove your purpose to the people who matter most,. By finding the extraordinary stories within your own ranks, you turn a one-time gathering into lasting momentum. Don't just tell them who you are—show them why it matters and encourage the behaviors and attitudes that lead to extraordinary engagement.
About p3 mediaworks
p3 mediaworks is the creative video agency helping organizations share their ‘Why’ with the world. The ‘Why’ of any organization can be found in the fabric of its culture.
We believe culture is every company's superpower. Culture attracts the right candidates, culture attracts the right customers and culture motivates the people who make it all happen. The problem is, culture is hard to communicate.
We create videos to showcase company culture so that candidates, customers and employees can understand and appreciate the 'why' behind the brand. Our clients use these videos for talent acquisition, brand awareness and employee engagement.
TO LEARN MORE ABOUT P3:
Visit: p3mediaworks.com
Reach out: info@p3mediaworks.com
Schedule time: p3 calendar
About CultureCon:
CultureCon, a Certified B Corporation®, is on a mission to inspire positive change around organizational culture. Through large conferences, online courses, consulting services, and certification programs, we deliver experiences that provide practical tools and motivation for our customers to become cultural change agents within their organizations. Our customers include business owners, CxOs, HR leaders, senior management, individual contributors, and anyone who wants to build more uplifting, inspiring, and healthy workplaces.
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